One of the biggest challenges for any organization, particularly smaller ones, is outreach. It’s important to let consumers, stakeholders, supporters or the general public know what you are up to. Sometimes the best way to do that is in person.
For nearly every year of our existence, AURI has participated in Farmfest. For almost the past two decades that event has been held near Redwood Falls . This year, as in years past, our exhibit featured a mix of AURI information, product examples, new information and AURI clients who showcased their products. This invariably leads to good conversations about what is new in value-added agriculture, where the future seems to be headed, questions about where the next opportunity lies and lively discussions about policy.

One of the events at the 2010 State Fair that visitors should attend is the Minnesota Cooks event on August 31 at Carousel Park . Organized by Minnesota Farmers Union and supported in part by AURI, this event brings local chefs together to prepare unique dishes made from farm products grown or raised by Minnesota farmers.
Whether they think about it or not, everyone who eats is a fan of agriculture. Events like Farmfest and the State Fair offer the chance for the non-ag public to connect with those whose livelihood comes from the farm.