Being different
One of the keys to success in the marketplace is being different from the competition. There needs to be a reason consumers pick your products.
AURI works with many different types of Minnesota businesses who are striving to make their products stand out and to differentiate themselves from the rest of the herd.
This morning I had the chance to visit Ferndale Market near Cannon Falls . This family run turkey farm has been operating for more than 70 years. Operated by John Peterson, the farm produces about 200,000 birds per year, putting them on pasture during the warmer months of the year. They also have an on-farm retail store that markets their turkey products as well as foods produced by other Minnesota businesses. It’s a unique way to market their unique products.
AURI meat scientist Carissa Nath has been working with Ferndale Market to produce some fresh turkey products that will help this family operation stand out from the flock.
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